Amanda Ford

MA, Survey Research, 2015

Market Research Project Manager

Applied Marketing Science, Inc.

Amanda (Smedstad) Ford graduated from the GPSR program in May of 2015. She is currently a Market Research Project Manager at Applied Marketing Science, Inc., a market research and consulting firm outside of Boston, MA. Applied Marketing Science (AMS) provides market research, consulting and expert insight for innovation and litigation. Her day to day responsibilities include designing surveys, qualitative interviewing, and analyzing research data. Prior to becoming a project manager at AMS, Amanda was the manager of field operations, where she was in charge of recruiting respondents for domestic and global research engagements and helped propose the best research designs to meet client needs.

Upon learning about the GPSR, Amanda was originally attracted to the flexible online format that would allow her to work full time while earning an advanced degree. In particular, she sought a program that would allow her to concentrate on both qualitative and quantitative survey methodology courses. While enrolled, she appreciated that the faculty tailored the curriculum to fit the diverse career goals of her peers, including public policy and market research. Learning from students with a mix of educational and professional backgrounds while being able to focus the learnings to her unique career aspirations has proven to be very beneficial in her career development. The GPSR solidified her desire to work directly with clients to provide important business insights and strengthened the skills necessary to manage research projects from the early stages of proposal through data collection, analysis and research delivery.

When looking into the GPSR, Amanda highly recommends talking with current or previous students before enrolling to ask questions and learn more about the program.

Amanda also holds a Bachelor of Science degree in Marketing and a Minor in Psychology from Bentley University in Waltham, Massachusetts. She lives with her husband in the Boston suburbs. Outside of work, her hobbies include skiing in the mountains of New Hampshire, attending musical concerts, watching the Patriots, and reading.

Amanda Ford
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